Ratecard Optimizer

Visibility on What You're Paying Your Agencies, and Whether It's Fair - Available May 1st

Agency rate cards are one of the most consequential documents in marketing procurement. They determine what you pay for every hour, every deliverable, every project. And in most organizations, they sit in a folder somewhere, accepted at face value and never seriously questioned.

Are your rates competitive? Are they consistent across agencies, markets, and disciplines? Are you paying senior rates for junior work? Most procurement teams can’t answer these questions. Not because they don’t care, but because they don’t have the tools.

Ratecard Optimizer changes that. It brings structure, benchmarking, and AI analysis to how you manage, compare, and negotiate agency pricing.

What Ratecard Optimizer Does

Centralized rate card management. Store, version, and compare rate cards across your entire agency roster in one place. No more hunting through contract attachments.
Job title standardization. Agencies use different titles for the same roles. A Creative Director at one agency isn’t the same seniority as a Creative Director at another. Rate Card Optimizer maps titles to a standardized taxonomy so you’re comparing like with like.
Cross-agency rate comparison. See how rates stack up across agencies, disciplines, markets, and seniority levels. Identify outliers instantly.
Multiple compensation models. Time and materials, deliverable-based, retainer, hybrid, commission. Whatever pricing model your agencies use, the platform handles it.
Multi-currency and multi-market support. Global agency portfolios mean global rate complexity. Compare rates across regions without manual currency gymnastics.
AI-powered rate analysis that flags anomalies, identifies negotiation opportunities, and tracks rate trends over time across your portfolio.

Why a Separate Module?

Rate card management gets bundled into scope management tools by default. That means you can’t get rate visibility without buying a full scope platform. Rate Card Optimizer and Scope Optimizer are independently deployable. If rate transparency is your priority, start there. Add scope management when you need it.

Built for Every Organization

Enterprise rate benchmarking tools are built for the world’s biggest advertisers: long implementations, consultant-led onboarding, and pricing to match. Rate Card Optimizer is built for organizations of all sizes. Enterprise teams get the depth and complexity they need. Mid-market teams get rate visibility that was previously out of reach. It deploys in days, not months.

Who It’s For

Marketing procurement leads negotiating agency contracts and managing rate cards across multiple agencies. Agency management teams who want to benchmark rates across their portfolio, often using external benchmark provider data. CMOs and marketing directors who suspect they’re overpaying but have no structured way to prove it.

Get Notified

We’re building Ratecard Optimizer now. If you want early access or want to shape what it becomes, get in touch.