The Perception Gap: Why Clients and Agencies Often See the Relationship Very Differently
August 9, 2023
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In client-agency relationship management, “you don’t know what you don’t know” can be one of the most costly truths. Uncovering hidden perception gaps through self-assessment and formal agency evaluations is vital for sustained success. Discover how marketing procurement leads and agency management teams can bridge these gaps, encourage candid feedback, and align more effectively with their agencies.